Wednesday, January 30, 2008

Reflection for Merchants of Cool Documentary

As media becomes more commercialized nowadays, profits earned from advertisers is often given a higher priority than their innate responsibility to cater to the real needs and welfare of the masses for example by having more useful programmes for people from all woks of life to learn from instead of having programmes that is produced just for its entertainment value and maybe spread the wrong message. Therefore, this resulted in the current trend of increasingly huge numbers of advertisements that people are exposed to daily. Hence, in our environment with many varieties of media, we need to exercise critical thinking and sift out the important and correct information that we need.
Though some people may deny that media influences our lifestyles, the truth is that it does affects the society either directly or indirectly. Even one who has little contact with the media; he would be influenced by his circle of friends who are already influenced by the media unconsciously as the media is targeted at the masses. Therefore i think that the community should be highly aware of the influences and strive to correct erronous information or hidden messages derived from the media.

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