Our group chose humor as the most effective media tools as it breaks the psychological barrier between the consumer and advertiser and make the former feel close and more at ease. As such the consumer will be receptive and easily persuaded. By using humor, the advertisement can create a deeper impact on the consumers. Good advertisements with humor can stand out among the others. A good example in the Singaporean context is the advertisement about mocca.com which features a body builder. Many lines from this advertisement have become popular quotes which are dramatized and repeated among the youths.
One of the media tools that is not included in the list provided but prominent in Singapore is the usage of the Singlish slang. For example, the Singaporean's icon--P.C.K Pte. L.t.d. where the singlish appeal is successful.
By shiyuan, nick, amanda, xian chen, chris chris
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