Our Group beleives that the Testimonial method is the most effective method of persuasion.
To avoid mass repeat of information posted by previous groups, we'll just list down main points here.
Basically we feel that:
- Testimonial method appeals to the masses by means of famous celebrities. This will allow the company to tap in to/earn money from the big group of suprorters of that celebrity, as these supporters/fans will be more than willing to support their idols through practical actions of purchasing the products they "represent"
- Also, the testimonials/success stories of these celebrities add weight to the relibablity of the product, thus more people will be willing to trust in the product
- usage of this method means that the company is rich enough to hire these celebrities to sell their products. this adds on to the credibility of the company
In conclusion, the testimonial method is extremely effective because at the end of the day, it toys around with the emotions of the people, that is, more focus would go to the celebrity rather than the product (famous celebrity = good product) .
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Bao Rong, Lionel, Michelle, Qian Sheng 09S06J
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