Have perceptions of sexuality, in all its different manifestations, changed since this book was published in 1997?

Overall, our group feels that perceptions of sexuality have not changed over the past decade. However, we feel that the notion that sex sells is one that is increasingly strengthening over the years. This is evident in advertisements, whereby companies hire celebrities or so-called "attractive women" to be their spokesperson where the advertisements bank on sex appeal to draw customers. Examples include Marie France Bodyline's Andrea Fonseka, Osim uZap's Fiona Xie as well as Courts-sponsored show Deal or No Deal suitcase's girls.

Our group contributes such a phenomenon to stiff rivalry between advertising firms. Due to the fact that there is greater competition between advertisement firms today, there is a greater need to go all out to attract consumers' attention so as to generate profit and survive in this lucrative industry, thus forcing them to turn to what sells best - sex. Yet, what they fail to realise, is that what they are doing is at the expense of women and are degrading not just women but men, in terms of morality, as well.

Done by:
Yiksin, Edith, Christian, Yu Wen
09S07A (: